About Us
LUUN™ is a leading Scandinavian vendor of handcrafted accessories for Spa and Sauna. Founded in Sweden in 2013, we create transformative products and experiences that draw strongly on Nordic tradition, and innovate using new materials, processes, and methods. Our products help create experiences that bring people together - in a sauna, in a hot tub, or on a ski slope.
Our mission since our founding is to create products that help people build meaningful connections, and become the best version of themselves. We seek to be a brand that inspires all people to thrive in the world outside, and to be well in every aspect of their lives - physically, mentally, and socially.
We are globally recognized for our commitment to Swedish manufacturing and our high standards of quality, craftsmanship and functionality. As a company, we’re obsessed with pragmatic design and craftsmanship - everything we create is rooted in the science of how things feel, with form strongly following function.
As a team, we believe in the power of performance, the importance of experience, and that our ultimate purpose is to keep people warm and happy - both in and out of the water.
Our History
LUUN was founded in 2013 in the small town of Simrishamn, Sweden, on the country's picturesque West coast, to make beautiful, effective accessories for spa and sauna-goers. The word "LUUN" itself comes from a Swedish word meaning "cosy, sheltered, and warm".
Our products are inspired by the headwear and clothing of Nordic history, reflecting the natural colors and textures that make the northern part of Europe so striking. The LUUN Founders share a vision for a line of spa and sauna-oriented products that enhance the precious hours people spend away from the world - whether it's in a hot tub in their back yard, or in a wellness hotel nestled in the mountains.